I Get By With A Little Help From…The Web
Happy Thanksgiving everyone! I’m thankful for so much — especially this year. But I thought I’d take this time to talk about how amazing the internet is, and how helpful the advertising community has...
View ArticleBring on the Tweet Seats
No, that’s cheap seats. I’m talking about tweet seats. Wait, what? The Guthrie Theater in Minneapolis has begun offering special seats reserved for the social media addict. Likened to smoking lounges...
View ArticleAdvertising Week: Big Data: Knowledge vs. Beauty?
Many people think it’s one or the other: Knowledge vs. Beauty, Science vs. Aesthetics, Analytics vs. Creativity. But such struggles don’t exist – unless we let them. Click through to read the rest of...
View ArticleMicrosoft Hits the Right Buttons, But Will We?
Column Five, an agency out of Newport Beach that focuses on visual content strategy and social PR, put together an amazing ad for Microsoft’s much-maligned Internet Explorer – a brand that undoubtedly...
View ArticleAdvertising Week: Special Teams Deliver in 2013 Brand Bowl
When he who lives under the nearest rock asks you who won the Super Bowl, you might be tempted to scream Beyonce!#$!, but you’ll eventually answer ‘the Ravens’. When he who lives under a slightly more...
View ArticleI’m Back! Plus: Netflix Gambles, Wins Big
I know I’ve been a bad blogger lately. On all fronts. But that’s about to change — with Advertising Week Europe all the way live in London, you’re about to hear a lot from me. And while nothing’s...
View ArticleAdvertising Week: Keeping It Real (Time)
Find your voice. Reach your audience. Increase your relevance. These are the three commandment’s offered by Twitter’s resident UK Brand Strategist, William Scougal, in his Advertising Week Europe talk,...
View ArticleHappy Summer! Plus: Technology + Creativity FTW
It’s been a while, so let me update you. Since you last heard from me, I’ve finished up a lot of exciting things and started prepping for the next steps in my life’s journey. I finished up my...
View ArticleAdvertising Week: Look At Your Fish!
One of the most interesting pieces I’ve read as of late has been The Reading Brain in the Digital Age: The Science of Paper versus Screens in Scientific American. The whole idea has been top of mind as...
View ArticleCan Jello Rebrand #FML?
Everyone’s favorite jiggly snack brand has decided to take it upon itself to rebrand one of the Internet’s longest-standing abbrevs: FML. The hashtag, very well-known (if not extremely overused),...
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